Why saying “No” to your customers can be good for your business

When learning about customer service, most of us discuss and debate the famous quote by Mahatma Gandhi:

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”

If this is the case then why am I writing about improving your business by saying saying “No” to your customers?

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