Writing a business plan

Let’s get one thing straight at the start: there is no mystery to writing a business plan. If you can describe how your business works to your friends and colleagues, you can write a business plan.

At its simplest a business plan is the story of how you expect you business to operate and make money over a period of time.

This is true whether it is a commercial operation selling goods and services or a social organisation bidding for funds to deliver training and development services.

Yes, you will need to include  financial data, technical details and information about the people who will be involved in the delivery of your proposal but ultimately you are telling a story and that story needs to be easy to read and engaging.

In this blog I will focus on how to write a commercial business plan and rules that will help you make it follow the “easy to read and engaging” principle. For me the first rule is the most important:

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